An upscale digital retail renovation for an enduring manufacturer of countryside footwear. We refreshed their internet presence to match their merchandise quality, developing a refined purchasing environment with cross-border reach that substantially increased their business revenue.
The redesigned e-commerce platform transformed Cabotswood’s digital performance, driving significant improvements in both conversion rates and sales. The upgraded online presence now reflects the premium quality of their products and effectively caters to their diverse customer base.
Cabotswood faced a major gap between the premium quality of their physical products and their digital presence, which failed to convey the craftsmanship of their country boots. They required distinct user journeys to convert different audiences effectively, from country enthusiasts to fashion-conscious urban customers.
Implementing complex international e-commerce functionality posed technical challenges, including managing multiple currencies, shipping options, and fulfilment processes across several countries.
We conducted thorough sessions with proprietors to comprehend their commercial vision, then engineered an elite shopping system that reflected their brand standards while amplifying sales conversion.
Five distinct design aesthetics for consideration
Bespoke responsive e-commerce website with custom plugins
We conducted extensive market research to position Cabotswood effectively against competitors such as Le Chameau and Hunters, identifying their unique proposition of delivering premium quality at more accessible price points.
Segmentation analysis defined three primary customer personas, with tailored messaging balancing aspirational country lifestyle with practical product benefits. We developed a multi-channel acquisition strategy, leveraging organic search, targeted social media, and strategic partnerships with country lifestyle publications and events. The pricing strategy maximised perceived value while maintaining a competitive edge across key product categories.
Our content marketing plan emphasised storytelling around British craftsmanship, highlighting Cabotswood’s 30-year heritage and meticulous attention to detail in every boot.
Our user journey mapping defined detailed pathways for different customer segments, pinpointing key touchpoints and conversion opportunities for country enthusiasts, fashion-conscious urban customers, and international buyers.
We reorganised the site hierarchy to create intuitive navigation, ensuring products were logically categorised and accessible within three clicks from any page. Each wireframe was designed to minimise abandonment at critical conversion points, incorporating trust signals, simplified checkout processes, and clear calls to action.
Responsive layouts were developed for mobile, tablet, and desktop, maintaining a consistent experience while adapting to the unique opportunities and constraints of each device. Interactive prototypes allowed stakeholders to explore the user flow before design implementation, providing valuable feedback that informed refinements to the final wireframes.
We translated Cabotswood’s heritage craftsmanship into digital design, using textures, colour palettes, and typography that conveyed a premium country lifestyle while retaining contemporary appeal.
Our visual hierarchy produced five distinct design concepts that highlighted product photography and craftsmanship, ensuring the quality of Cabotswood boots was immediately apparent to visitors.
Custom interface elements—including bespoke product filters, size selectors, and gallery views—enhanced the shopping experience while reflecting the brand’s unique character. Extensive mood boards illustrated how the website would appear alongside competitors and across different browsing contexts.
We also developed a comprehensive design system with reusable components, ensuring visual consistency across the site and enabling efficient expansion as the product range grows.
We built a fully bespoke, responsive e-commerce platform optimised for conversions across all devices, featuring custom product filtering and discovery tools that effectively showcase Cabotswood’s premium boots.
International commerce functionality included multiple currency support, country-specific tax calculations, and integration with global shipping and fulfilment services to serve their international customer base.
Secure payment processing supported multiple options, including credit cards, PayPal, and Apple Pay, maximising checkout completion and reducing abandonment. Performance optimisation—through advanced caching, image compression, and code minification—ensured fast page loads even on slower connections, enhancing both user experience and SEO performance.
An intuitive content management system allowed Cabotswood staff to update products, pricing, and content independently, while comprehensive analytics provided detailed tracking of user behaviour, conversion funnels, and e-commerce metrics to support continuous, data-driven platform optimisation.
We embarked on a national SEO marketing campaign for Atelius services. We ranked for each specific product offering within the 4 weeks. We worked on indirect keywords and ranked an additional 25 keywords within the first 3 months.
We captured engaged and relevant target audiences and organic website traffic delivered leads and sales quickly. We provided all aspects of on-page, off-page, technical SEO and a full international link-building.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
Increased organic website traffic within 3 months.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
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