South Croydon, UK
Zyan Fire is a BM Trada accredited fire stopping specialist offering compliance, certification, and installation solutions. Their prior website was basic, aesthetically outdated, and did not demonstrate their capability and specialist authority in a sector where credibility and protection standards are paramount.
We furnished a thorough digital transformation, introducing a current website refresh, search methodology, and productive paid marketing programs. This recognised Zyan Fire Protection as an authorised specialist in passive fire safety throughout London, producing observable advancements in search presence, prospect generation, and market visibility.
Our consolidated strategy merging website refresh, paid optimisation, and search dominance generated notable results throughout all networks, positioning Zyan as a market pioneer in fire protection.
We came to OMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth. Couldn’t recommend OMC highly enough — thanks to Tristan and the whole team!
Zyan Fire Protection had an established market presence but was underperforming online. Their previous website was not SEO-friendly, limiting visibility for key search terms such as “fire stopping London,” and the outdated design undermined credibility in a sector where trust and safety are essential for winning contracts.
Unclear navigation and poorly structured service pages restricted conversions, while the Google Ads account suffered from inadequate targeting and missing conversion tracking. Confidence in their previous agency had also waned due to poor results and lack of transparency, leaving digital growth stalled in a highly competitive B2B market.
We instituted a comprehensive digital renovation combining website refreshment, specialised search optimisation, concentrated paid approaches, and sophisticated engineering to build Zyan’s competitive standing.
Website redesign focused on clarity, accreditation visibility, and conversion-led credibility.
CMS-driven platform showcasing precision, compliance, and scalable performance.
50 position ranking leap and 200% organic Traffic increase
Generated over 100 verified B2B leads with a 14.71% conversion rate
We redesigned Zyan Fire Protection’s website to be modern, SEO-optimised, and mobile-responsive, clearly communicating authority, compliance, and professionalism.
Improved navigation, streamlined lead capture, and refined service pages enable clients to quickly find solutions and take action. A clean black, red, and white design reinforces the brand, while prominent accreditations and compliance standards position Zyan as a trusted partner in a highly regulated industry.
The original Zyan Fire Protection website lacked the authority and credibility expected of certified fire safety professionals. We rebuilt it to showcase their expertise, technical standards, and responsiveness—essential qualities in a compliance-driven industry.
The new site highlights core services—Surveying, Fire Stopping, Fire Barriers, Fire Doors, and Remedial Works—using sector-specific navigation, interactive elements, and prominently displayed accreditations to build trust.
An easy-to-manage CMS allows the team to update content, regulations, and insights effortlessly, keeping the site current and authoritative. Refined navigation, fast access points, and full mobile optimisation create a seamless experience for contractors and facilities managers while reinforcing Zyan Fire Protection’s professional reputation.
Within three months, we propelled Zyan Fire Protection’s high-value keyword “fire stopping London” from #64 to #15, dramatically boosting visibility in their most important search market.
Organic traffic increased by 200% and impressions rose 139% through a strategy focused on regulatory content, clear site structure, and dedicated service landing pages. Expert-led articles on the Fire Safety England Regulations 2022 doubled content output and secured over 60 high-quality backlinks in the first 60 days, building trust and authority.
This SEO foundation now positions Zyan for continued growth across the UK, supporting expansion into wider commercial fire safety markets.
Increased organic traffic within 3 months.
Within the first 60 days
We rebuilt Zyan Fire Protection’s Google Ads account from scratch, introducing precise keyword targeting and verified conversion tracking to eliminate wasted spend and transform PPC performance in the high-value B2B market.
Over four months, the campaign generated 100+ fully verified B2B leads, achieving a 14.7% conversion rate and reducing cost per lead by 300%. Broad match keywords were removed, strict negatives applied, and focus placed solely on high-intent commercial search terms, ensuring every pound reached decision-makers actively seeking fire protection services.
Comprehensive tracking captured all lead types—including forms, calls, and emails—eliminating duplicates and providing full transparency. This enabled confident scaling of high-performing campaigns with complete control over spend and ROI.
Cut lead costs by 300% in just three months through precise campaign optimisation.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
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