Pizzarova is a well-known independent pizzeria with five locations spread across Bristol. The business has developed a strong following and a reputation for quality food.
We created a neighbourhood-focused search strategy for this five-location independent pizzeria in Bristol. We developed a digital plan that enabled them to compete effectively with major pizza chains and food delivery apps in search results, significantly boosting their online reach and customer interactions.
Our neighbourhood-focused search strategy gave this independent pizzeria excellent visibility in search results, helping them outperform big pizza brands and delivery platforms. The stronger digital presence resulted in significant increases in website traffic and restaurant visits.
I’ve only been working with OMC for a few months now, but already we’ve seen huge changes in our ranking on google. Where we didn’t even come up for some really important search terms, we’re now performing so well.
Innes and Tristan are so responsive, consistent, and keep us updated really regularly. They’re always willing to meet up & chat for new ideas going forward. Super easy people to work with!
Marketing Manager, Pizzarova
Pizzarova had to compete with huge international pizza chains that had massive budgets and well-established online presence, which made it hard to show up in search results. On top of that, food delivery platforms were appearing more and more often in searches for food-related terms, which made the competition even tougher. They also needed to attract both people living in Bristol and tourists visiting the city, which meant they had to reach two very different groups of customers with different ways of searching.
We built a location-based search strategy specifically for Pizzarova’s five Bristol locations. Our plan got their website onto the first page of Google for important local search terms in just 2 months, creating strong visibility in Bristol’s competitive food market.
We aimed at both local residents and tourists looking for genuine independent restaurants, optimising for location-based keywords and pizza-related searches. Our complete strategy covered all the important areas: on-page optimisation, off-page optimisation, and technical improvements. We also ran a targeted local link-building campaign using Bristol business listings and regional websites.
Growth achieved within 12 months through organic search.
First-page rankings secured within 2 months.
Outranking Domino’s, Pizza Hut, and Deliveroo in Bristol searches.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
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