Over the past 18+ months, our agency has partnered with JB Dental to deliver comprehensive digital marketing solutions, fundamentally transforming their patient reach and online marketing effectiveness.
Our integrated marketing approach has produced remarkable results, delivering 500+ qualified patient enquiries across the previous 12 months whilst maintaining an exceptional average cost of just £10 per lead acquisition. This achievement demonstrates the strength of our data-driven strategy and experience optimisation.
14% average conversion rate maintained consistently over 12 months, whilst generating 500+ qualified leads at less than £10 per acquisition, establishing JB Dental as a leader in cost-effective patient growth.
JB Dental needed a modern digital presence that would attract new patients, improve local visibility, and generate consistent, cost-effective leads. Their existing website lacked clear conversion paths and had limited online visibility, making it difficult to convert visitors into appointments. The goal was to create a patient-focused experience with streamlined navigation, clear booking funnels, and a scalable structure to support ongoing growth while keeping acquisition costs low.
We engineered a complete digital marketing solution spanning platform development, search engine marketing and performance advertising to establish JB Dental’s competitive digital footprint and achieve industry-leading conversion outcomes.
Professional identity balancing clinical trust with approachable warmth
Full-stack responsive development with user routing for local target markets within Bath
Comprehensive strategy to climb rankings for key dental service terms
18 months of continuous optimisation, achieving a cost per lead of less than £10
We developed thorough wireframe documentation mapping intuitive patient journeys from initial browsing through final appointment confirmation. Our responsive approach prioritised user-friendly interaction, allowing prospects to locate critical information and complete booking requests without friction.
The wireframe strategy established a solid conversion enhancement groundwork, synchronising platform design with prospective patient behaviour. Through meticulous upfront scoping and customer testing, we circumvented expensive platform modifications and confirmed the final solution effectively supports JB Dental’s patient acquisition objectives.
The redesigned platform was constructed to effectively engage JB Dental’s broad patient demographic. The visual identity positions JB Dental as a reliable dental expert whilst maintaining a non-threatening presentation that addresses patient concerns.
Our fully responsive interface guarantees consistent performance across smartphones, tablets and computers, recognising that dental service discovery and booking increasingly occurs via smartphones. The modern, authoritative visual identity communicates innovation while upholding professional standards.
We built a conversion-focused platform prioritising acquisition and retention of individual patients, incorporating an intuitive online appointment scheduling system enabling immediate booking. To support JB Dental’s professional referral network, the solution features an accessible B2B referral enquiry section for colleague networks and partnership opportunities.
The application employed comprehensive responsive development practices, with geographic routing customised to the Bath market ensuring rapid, personalised experiences for all users.
The foundational design embedded conversion acceleration as a core principle, fundamentally driving achievement of the 14% conversion benchmark. Intuitive navigation structure, compelling persuasive messaging and reassurance components guide users naturally into appointment scheduling or enquiry completion.
We implemented a strategic marketing programme centred on acquiring new patients, elevating local search standing and generating predictable, cost-controlled lead acquisition. The unified approach established a logical progression from initial patient discovery through to secured appointment, delivering consistent brand communication across all marketing channels.
Strategically-structured initiatives prioritised economical patient sourcing, securing a consistent 14% conversion rate throughout the 12 months. This reflects the effectiveness of our integrated solution and platform design excellence.
Throughout the 12-month timeframe, we successfully obtained 500+ qualified patient enquiries, indicating consistent, scalable expansion. Our omnichannel distribution methodology ensures consistent patient enquiry volume throughout the calendar year, balancing acute and routine alongside aesthetic treatment requests.
Operating at under £10 cost per acquisition, our campaigns deliver outstanding profitability metrics for JB Dental, permitting sustainable scaling aligned with operational capacity.
Throughout an 18-month optimisation period, we iteratively enhanced JB Dental’s search advertising approach to accomplish cost per lead performance under £10.
Our advertising strategy concentrated on high-intent search behaviour across fundamental dental treatment sectors, spanning crisis care through scheduled and cosmetic procedures. Sophisticated campaign architecture facilitated precise expenditure allocation reflecting service importance and lifetime patient value.
By implementing rigorous performance testing and persistent refinement, we sustained a 14% conversion outcome whilst distributing 500+ annual patient leads. This strategy balanced acquisition magnitude with prospect quality, guaranteeing JB Dental consistently attracted genuine enquiries from seriously interested prospective patients.
Maintained throughout 18-month campaign period
Generated in 12 months with consistent delivery
Sustained average across entire 12-month period
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
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