Ruby’s is a high-end mobile bar service based in London, providing custom cocktail and mocktail experiences for weddings, corporate functions, celebrations, and festivals. They operate across the UK, delivering premium bar services with expert mixologists and top-quality setups. Their website previously didn’t showcase their luxury brand properly, had confusing navigation, and lacked the professional design needed to turn event enquiries into actual bookings.
This major digital redesign made Ruby’s the top luxury mobile bar service in London’s competitive events industry.
Our full digital strategy produced outstanding results in just 30 days, making Ruby’s the leading luxury mobile bar company through strong search performance and well-targeted paid advertising.
Ruby’s website didn’t do justice to their luxury brand or make it easy to understand their different service options. Visitors were confused about the three main packages—”All Inclusive,” “Dry Hire,” and “Cash Bar”—and the site lacked the polished, results-driven design that matched their reputation as a supplier to prestigious UK venues and top clients. Ruby’s needed a website that showed off their premium status whilst expanding into Essex, Surrey, Bristol, Birmingham, Manchester, Liverpool, York, and other areas.
We completed a full digital transformation that included website redesign, search engine optimisation, paid advertising strategy, and performance improvements to establish Ruby’s as the leading luxury mobile bar service provider.
Premium redesign with luxury aesthetic and clear service packaging
Performance optimised platform with streamlined booking journey
Luxury focused strategy achieving #1 ranking in 30 days
8 weeks campaign generating 80+ qualified corporate and private leads
We restructured content to highlight event types including weddings, corporate, festivals, and parties alongside package options such as All Inclusive, Dry Hire, Cash, and Mocktail only for absolute clarity in service offerings.
Our design refresh incorporated refined typography, luxury spacing, and premium visual hierarchy matching Ruby’s brand tone. This elevated aesthetic reinforced their position as a high end service provider in the competitive events market.
We improved the user journey to enable visitors to swiftly view packages, explore cocktail and mocktail menus, see testimonials, and submit enquiries. The streamlined navigation reduced friction and improved conversion potential.
The visual and brand alignment reinforced Ruby’s identity with a sleek, elegant aesthetic that reflects the premium, theatrical nature of their experience. We ensured consistency in voice and style across all brand touchpoints including site UI, imagery, and iconography.
We reorganised the website to clearly show event types including weddings, corporate events, celebrations, and festivals, along with service packages such as All Inclusive, Dry Hire, Cash Bar, and Alcohol-Free options.
Our redesign used sophisticated fonts, smart spacing, and a clear visual structure that reflected Ruby’s premium brand. This refined appearance reinforced their position as a top-tier service provider in the competitive events market.
We improved how visitors move through the site, making it quick and easy to view packages, check cocktail and mocktail options, read client feedback, and submit enquiries. The clearer layout removed obstacles and made it more likely visitors would book.
The visual design and brand messaging worked together to strengthen Ruby’s identity with a modern, sophisticated look that captures the upmarket, immersive experience they offer. We made sure the branding was consistent across the website, images, and all design elements.
Ruby’s old website didn’t show the high-quality experience they actually provide. Our development team focused on building an attractive, fast-loading website that keeps visitors engaged while being simple and easy to navigate.
We created a well-planned layout that highlights important actions like making bookings, exploring menu options, and discovering events, while making sure the site loads quickly on all devices. The interactive features were built to handle regular updates without slowing things down.
A major improvement was making the booking process simpler and faster for customers, whilst keeping the luxury feel throughout. We added subtle animations and interactive touches that create an engaging experience that matches Ruby’s brand identity.
Once the site went live, we saw better user engagement and higher booking conversion rates, which proved that our approach to designing and developing luxury service websites really works.
Within just 30 days of launch, we secured the #1 ranking for “Luxury Mobile Bar Hire,” the most valuable commercial keyword in the segment, establishing Ruby’s as the premium choice in a highly competitive market.
Lead generation increased by 166.7%, rising from 18 to 48 monthly enquiries, resulting in £500K in online enquiries during the first 12 months, supported by a newly designed, conversion-focused website. Impressions grew by 92.1% and clicks by 204.9%, significantly boosting market visibility and user engagement.
Our luxury-focused SEO strategy combined tailored content, localised landing pages, and premium brand messaging, delivering location-specific visibility across London, Manchester, York, Surrey, and other key service areas.
The technically optimised website featured fast loading, mobile-first design, and structured data integration, providing a strong SEO foundation that ensures long-term growth and outperforms competitors in London’s saturated luxury events market.
Generated in first 12 months
We ran a strategic 12 weeks Google Ads campaign for Ruby’s to generate immediate leads during the build up to the Christmas season. Our approach predominantly targeted corporate leads with higher budgets while also capturing consumer markets and private parties.
Within this period we generated over 100 qualified leads through our combined PPC and SEO marketing efforts. The campaign successfully balanced corporate targeting with consumer reach, maximising revenue potential across all market segments.
Our PPC strategy focused on high intent keywords related to luxury mobile bar services, event planning, and seasonal celebrations. The targeted approach ensured quality leads from users actively planning premium events.
The combination of immediate PPC results and growing SEO presence created a powerful dual channel approach that established Ruby’s as the go-to luxury mobile bar service for high end events across their service regions.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.
© 2025 Tristan James Enterprises LTD T/A Oxford Marketing Company – 13375416
